Financials also suggest Coach is getting back to being more efficient at making money. Asset turnover measures a company's ability to generate sales with its given assets. Coach has consecutively increased asset turnover each year for the last five years and generated $1.63 in revenue for every $1 in assets in 2011. This is far from 2002 levels but the trend is in the right direction. Figure 3 shows asset turnover ratios from 2002 to 2011.